Achieva Technology Pte. Ltd.

AMD Ryzen

Serial I-Tech (Far East) Pte. Ltd., Achieva Technology Sdn. Bhd., SerialTec Pte. Ltd. and SerialTec (Japan) Co., Ltd. (collectively “Consumer Products Distribution Group”) are wholly-owned subsidiaries of the Group distributing computer peripherals and photo products.

The Consumer Products Distribution Group’s extensive network provides suppliers from multiple market segments an easy solution for extensive distribution of their products in Southeast Asia and Japan. It boasts an established and international supplier portfolio which includes brands such as AMD, AOC, ASRock, Benro, Gigabyte, Intel, MSI, Philips and ViewSonic.

The Consumer Products Distribution Group works closely with partner brands to fulfil their distribution needs and provides a one-stop solution for their customers. In e-commerce, the Consumer Products Distribution Group maintains key channels on online platforms such as Lazada and Shopee, giving them a strong presence in the region.

In April 2022, the Group expanded further its consumer peripherals distribution business in Thailand by onboarding its existing and new product lines into its 49%-owned subsidiary, Achieva Technology (Thailand) Company Limited.