Board Of Directors

Teo Ser Luck

Teo Ser Luck

Independent Non-Executive Acting Chairman

Mr. Teo Ser Luck joined the Board of Directors on 15 July 2017. He is currently the Independent Non-Executive Acting Chairman.

Mr. Teo is currently the Independent Non-Executive Chairman of BRC Asia Limited, Lead Independent Director of China Aviation Oil (Singapore) Corporation Ltd, and Independent Director of Straco Corporation Limited, Yanlord Land Group Limited and Super Hi International Holding Limited.

Mr. Teo is an entrepreneur and investor with business ventures in various sectors, mainly technology related in the areas of e-commerce, finance, education, food, hardware, general commodities, sports and fitness, event management and consumer brand and franchise. He is the founding investor of a listed software company.

Mr. Teo was Adviser to the Institute of Singapore Chartered Accountants (“ISCA”) from 2009 to March 2022 and is currently the President of ISCA. He is also Advisor to the Singapore Fintech Association.

Mr. Teo was a Member of the Parliament (“MP”) of Singapore representing the Pasir Ris-Punggol Group Representation Constituency from May 2006 to July 2020. In his 11 years of full-time political office holder till July 2017, he had served as Minister of State for Trade and Industry, Minister of State for Manpower, Mayor of the North East District of Singapore and coordinating Chairman of Mayors Committee. He was also the Senior Parliamentary Secretary in the Ministry of Community Development, Youth and Sports, and Ministry of Transport.

Mr. Teo was recognised as a Young Global Leader by the World Economic Forum for his contribution to the business and community services sectors. He also received the Outstanding Young Alumni Award and subsequently the Outstanding Alumni Award from his alma mater, Nanyang Technological University for continuing to make a difference in public service. While in the private sector, Mr. Teo has also received accolades as a global outstanding manager in business and operational excellence. Mr Teo holds a Bachelor of Accountancy Degree from the Nanyang Technological University.

Mr. Teo is an avid sportsman, participates in endurance races and loves to read.

Sean Goh

Sean Goh

Executive Director and Deputy Group Chief Executive Officer, Serial System Ltd

Mr. Sean Goh Su Teng joined the Board of Directors on 5 October 2021. He is currently the Deputy Group Chief Executive Officer.

Mr. Goh started as a Sales Engineer with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, in June 2004. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011, Group Senior Vice President and Chief Operating Officer, Consumer Products Distribution in July 2018 and Group Chief Operating Officer of Serial System Ltd in June 2019. Mr. Goh was appointed Deputy Group Chief Executive Officer of Serial System Ltd in July 2022.

Mr. Goh is currently a member of the Home Detention Advisory Committee under the Ministry of Home Affairs. He was previously appointed by Ministry of Home Affairs as a Board of Visitor for Drugs Rehabilitation Centre in 2010 and served for a period of 10 years before stepping down in 2020.

Mr. Goh holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Victoria Goh Si Hui

Victoria Goh Si Hui

Executive Director and Vice President, Business Development & Marketing

Ms. Victoria Goh Si Hui joined the Board of Directors on 26 January 2022. She is currently the Vice President, Business Development & Marketing.

Ms. Goh started as a Corporate Development Executive with Serial Microelectronics Pte Ltd, a wholly- owned subsidiary of Serial System Ltd, from August 2015 to February 2016. She worked as a Business Development Executive with Future Electronics Inc. (Distribution) Pte. Ltd. under its Management Trainee Program from February 2016 to December 2016. Ms. Goh rejoined Serial System Ltd as Business Development Executive in January 2017, and was appointed Business Development Manager in June 2018 and Director, Business Development & Marketing in April 2019. Ms. Goh was appointed Vice President, Business Development & Marketing in January 2022.

Ms. Goh holds a Bachelor of Business degree from the Nanyang Technological University.

As at 31 March 2023, Ms. Goh holds 273,300 shares (0.03%) in Serial System Ltd.

Tan Lye Heng Paul

Tan Lye Heng Paul

Non-Executive & Independent Director, Serial System Ltd

Mr. Tan Lye Heng Paul joined the Board of Directors on 16 June 2011. He is currently the Lead Independent Director, Chairman of the Audit Committee and a member of the Nominating Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Tan is also Non-Executive and Independent Director of SGX-listed Second Chance Properties Ltd and Pollux Properties Ltd.

Mr. Tan holds an MBA from the University of Birmingham in the United Kingdom. He is currently the managing director of CA TRUST PAC and Chairman of Nexia Singapore PAC, a fellow member of the Institute of Singapore Chartered Accountants and the Association of Chartered Certified Accountants, and a member of the Institute of Chartered Accountants England and Wales, Singapore Chartered Tax Professionals Limited and Singapore Institute of Directors.

As at 31 March 2023, Mr. Tan holds 350,000 shares (0.04%) in Serial System Ltd.

Ravindran s/o Ramasamy

Ravindran s/o Ramasamy

Non-Executive & Independent Director, Serial System Ltd

Mr. Ravindran s/o Ramasamy joined the Board of Directors on 14 August 2001. He is currently the Chairman of the Remuneration Committee and a member of the Audit Committee and Nominating Committee.

Mr. Ravindran holds a Bachelor of Law with Honours and a Master of Law from the National University of Singapore. He is currently a partner with Colin Ng & Partners LLP.

Ng Cher Yan

Ng Cher Yan

Non-Executive & Independent Director, Serial System Ltd

Mr. Ng Cher Yan joined the Board of Directors on 19 March 1997 and retired on 23 April 2011. Mr. Ng rejoined the Board of Directors on 28 March 2017. He is currently the Chairman of the Nominating Committee and a member of the Audit Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Ng is also Non- Executive and Independent Director of SGX-listed Samko Timber Limited, Vicplas International Ltd and MoneyMax Financial Services Ltd.

Mr. Ng holds a Bachelor of Accountancy degree from the National University of Singapore and is a Chartered Accountant, Australia. He is currently a practising chartered accountant with Plus LLP, a fellow member of the Institute of Singapore Chartered Accountants and a member of Institute of Chartered Accountants Australia and New Zealand.

For his various community services, Mr. Ng was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2007 and the Public Service Star Medal (Bintang Bakti Masyarakat) in 2016.

As at 31 March 2023, Mr. Ng holds 150,000 shares (0.02%) in Serial System Ltd.

Goi Kok Ming Kenneth

Goi Kok Ming Kenneth

Non-Executive Director, Serial System Ltd


Mr. Goi Kok Ming Kenneth joined the Board of Directors on 8 May 2019.

Apart from Serial System Ltd, Mr. Goi is also the Executive Director and Chief Operating Officer of SGX-listed GSH Corporation Limited, and Non-Executive Director of SGX-listed Hanwell Holdings Limited and Union Steel Holdings Limited.

Mr. Goi holds a Bachelor degree in Computer Information System from California State University, Pomona, United States. He is currently a director of Acelink Logistics Pte Ltd, a supply chain company with distribution networks in Singapore, Malaysia, Thailand, Hong Kong and China, as well as Tee Yih Jia Group, a global food and beverage group with operations in Singapore, Malaysia, United States, Europe, Japan and China.

Mr. Goi is active in community services and was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2018 for his involvement as a member of the Community Development District Council, South East Region, and Patron of Braddell Heights Community Club. He also received the “Entrepreneur of the Year” Award from Enterprise Asia in 2019.