Mr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and Group Chief Executive Officer when Serial System Ltd was listed in 1997. Mr. Goh is currently the Executive Chairman and Group Chief Executive Officer. As Executive Chairman, Mr. Goh leads the Board in charting the future direction of the Group.

In 1996, Mr. Goh won the “Entrepreneur of the Year Award”, organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, supported by the Trade Development Board. In 1997, he was elected the National President of JCI Singapore and was conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation’s highest honour for youths. In 1999, Mr. Goh was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat, and the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises on 29 March 2000. In 2004, he was awarded the Public Service Medal (Pingat Bakti Masyarakat) by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010. In 2010, Mr. Goh won the “Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year” organised by Enterprise Asia and APF Group Pte Ltd and in 2011, he won the Ernst & Young Entrepreneur Of The Year® 2011 Singapore Award for the Electronic Components Distribution Category. In 2014, he was elected the President of JCI Senators of South East Asian Nations. In 2015, Mr. Goh was awarded the International-Singapore ASEAN Leading Brand International Entrepreneur of the Year at the ASEAN Outstanding Business Award 2015 and was named the “UN Asia Pacific Most Prominent Entrepreneur” co-organised by the Trade and Industry Association Singapore and the United Nations Association of Singapore. He was also awarded one of the “Top Outstanding Leaders in Asia 2015” in the Asia Corporate Excellence & Sustainability Awards 2015. In 2021, Mr. Goh was awarded the Public Service Star (Bar) Bintang Bakti Masyarakat (Lintang) on the National Day Honours 2021. In 2023, he was elected President of Teochew Poit Ip Huay Kuan. In 2025, Mr. Goh was elected the Founding President of Teochew Business Federation (Singapore) and the Chairman of the 24th Board of Directors, Teochew International Federation.

Mr. Goh obtained a Certificate of Electrical Engineering Technicians from City & Guilds of London Institute.

As at 8 April 2026, Mr. Goh holds 365,997,970 shares (40.45%) in Serial System Ltd. Mr. Goh is a substantial shareholder of Serial System Ltd.

Mr. Teo Ser Luck joined the Board of Directors on 15 July 2017. He is currently the Non-Executive Deputy Chairman and Lead Independent Director.

Mr. Teo is currently the Independent Non-Executive Chairman of SGX-listed BRC Asia Limited, Lead Independent Director of SGX-listed China Aviation Oil (Singapore) Corporation Ltd, and Independent Director of SGX-listed Straco Corporation Limited and Yanlord Land Group Limited, and HKEX-listed Super Hi International Holding Limited.

Mr. Teo is an entrepreneur and investor with business ventures in various sectors, mainly technology related in the areas of e-commerce, finance, education, food, hardware, general commodities, sports and fitness, event management, and consumer brand and franchise. He is the founding investor of a listed software company.

Mr. Teo was Adviser to the Institute of Singapore Chartered Accountants (“ISCA”) from 2009 to March 2022 and is currently the President of ISCA. He is Chairman of Anti-Doping Singapore, an autonomous government agency. He is also Adviser to the Singapore Fintech Association.

Mr. Teo was a Member of the Parliament (“MP”) of Singapore representing the Pasir Ris-Punggol Group Representation Constituency from May 2006 to July 2020. In his 11 years of full-time political office holder till July 2017, he had served as Minister of State for Trade and Industry, Minister of State for Manpower, Mayor of the North East District of Singapore and coordinating Chairman of Mayors Committee. He was also the Senior Parliamentary Secretary in the Ministry of Community Development, Youth and Sports, and Ministry of Transport. Mr. Teo was the Chairman of Singapore-Shandong Bilateral Business Council and Vice Chairman of Singapore-Jiangsu Bilateral Business Council. 

Mr. Teo was recognised as a Young Global Leader by the World Economic Forum for his contribution to the business and community services sectors. He also received the Outstanding Young Alumni Award and subsequently the Outstanding Alumni Award from his alma mater, Nanyang Technological University for continuing to make a difference in public service. While in the private sector, Mr. Teo has also received accolades as a global outstanding manager in business and operational excellence.

Mr. Teo holds a Bachelor of Accountancy degree from the Nanyang Technological University.

Mr. Sean Goh Su Teng joined the Board of Directors on 5 October 2021. He is currently the Deputy Group Chief Executive Officer.

Apart from Serial System Ltd, Mr. Goh is also the Non-Executive Chairman of SGX Catalist-listed Serial Achieva Limited, a 77.64%-owned subsidiary of Serial System Ltd.

Mr. Goh started as a Sales Engineer with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, in June 2004. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011, Group Senior Vice President and Chief Operating Officer, Consumer Products Distribution in July 2018 and Group Chief Operating Officer of Serial System Ltd in June 2019. Mr. Goh was appointed Deputy Group Chief Executive Officer of Serial System Ltd in July 2022.

Mr. Goh served as a member of the Home Detention Advisory Committee under the Ministry of Home Affairs for a three-year term and stepped down in 2024. He was previously appointed by the Ministry of Home Affairs as a Board of Visitor for Drugs Rehabilitation Centre in 2010 and served for a period of ten years before stepping down in 2020.

Mr. Goh holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Mr. Heng Yeow Meng Michael joined the Board of Directors on 30 April 2024. He is currently the Chairman of the Audit Committee and a member of the Nominating Committee.

Mr. Heng has more than thirty years of experience in auditing, accounting and tax services and is currently the managing partner of HLSPartnership LLP.

Mr. Heng is a fellow member of the Institute of Singapore Chartered Accountants (ISCA), CPA Australia and the Chartered Institute of Management Accountants (United Kingdom), and a member of the Institute of Internal Auditors Singapore and the Singapore Institute of Directors. He is also a member of ISCA’s Investigation and Disciplinary Panel and holds the designation of an Accredited Tax Advisor (ATA) of the Singapore Chartered Tax Professionals.

Mr. Heng holds a Bachelor of Commerce degree from the University of Melbourne in Australia.

Mr. Lye Hoong Yip Raymond joined the Board of Directors on 9 January 2024. He is currently the Chairman of the Remuneration Committee and a member of the Audit Commitee and Nominating Committee.

Apart from Serial System Ltd, Mr. Lye is also the Independent Director of SGX-listed Wee Hur Holdings Ltd.

Mr. Lye has been in legal practice since 1990, first in the State Court before going into private practice. Mr. Lye was an executive director of CitiLegal LLC from April 2010 to December 2013. In January 2014, he founded Union Law LLP and was its managing partner until the firm merged with CNPLaw LLP in October 2025. Mr. Lye is currently a partner at CNPLaw LLP. His areas of expertise are civil and criminal litigation, commercial work, business disputes including shareholder/director/partner/employment law, building and construction law, family law and intellectual property rights.

Mr. Lye is an active volunteer. He is currently the Deputy President of the Strata Titles Boards, a member of the Broadcast, Publications and Arts Appeal Committee (IMDA), Medifund Committee of Khoo Teck Puat Hospital (NHG Health), school boards of Ministry of Education (MOE), and the Honorary Chairman of the Sengkang East Citizens’ Consultative Committee. Mr. Lye was awarded the Service to Education Award (MOE) in 2005 and 2010, Public Service Medal (Pingat Bakti Masyarakat) in 1998, the Public Service Star Medal (Bintang Bakti Masyarakat) in 2008 and the Public Service Star (BAR) Bintang Bakti Masyarakat (Lintang) in 2025, the Grand Award for Community Service in 2017 (25 years) and 2022 (30 years), the Dedicated Service Award (MND) in 2017 and 2023 as well as the Meritorious Service Medal in 2022.

Mr. Lye holds a Bachelor of Law degree with Honours from the National University of Singapore (Rodyk and Davidson scholar).

Mr. Khua Kian Kheng Ivan joined the Board of Directors on 30 April 2024. He is currently the Chairman of the Nominating Committee and a member of the Remuneration Committee. 

Mr. Khua is currently the executive director of Hock Leong Enterprises Pte. Ltd., an oil and gas related servicing company.

Mr. Khua was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2016 and the Public Service Star Medal (Bintang Bakti Masyarakat) in 2024 by the President of the Republic of Singapore.

Mr. Khua is a member of the Singapore Institute of Arbitrators and the Singapore Institute of Directors.

Mr. Khua holds a Bachelor degree in Building Construction Management (First Class Honours) from the University of New South Wales in Australia.

Mr. Ng Yong Hwee joined the Board of Directors on 30 April 2024. He is currently a member of the Audit Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Ng is also the Independent Director of SGX-listed Eneco Energy Limited and HKEX-listed K2 F&B Holdings Limited.

Mr. Ng has worked for both global and Asian multinational corporations and Temasek-linked companies such as Esso, BASF and GE, and was the chief executive officer of City Gas Pte Ltd and Netlink Trust.

Mr. Ng is a Senior Accredited Board Director of the Singapore Institute of Directors.

Mr. Ng holds a Bachelor of Arts and Social Sciences degree from the National University of Singapore and a MBA from the Warwick Business School in the United Kingdom.

Ms. Victoria Goh Si Hui joined the Board of Directors on 26 January 2022. She was re-designated from Executive Director to Non-Executive Director on 1 February 2026.

Apart from Serial System Ltd, Ms. Goh is also the Executive Director and Chief Executive Officer of SGX Catalist-listed Serial Achieva Limited, a 77.64%-owned subsidiary of Serial System Ltd.

Ms. Goh started as a Corporate Development Executive with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, from August 2015 to February 2016. She worked as a Business Development Executive with Future Electronics Inc. (Distribution) Pte. Ltd. under its Management Trainee Program from February 2016 to December 2016. Ms. Goh rejoined Serial System Ltd as Business Development Executive in January 2017, and was appointed Business Development Manager in June 2018 and Director, Business Development & Marketing in April 2019. She was appointed Vice President, Business Development & Marketing in January 2022, took on an additional role of Chief Operating Officer of Consumer Products Distribution Division of Serial System Ltd in July 2025 and relinquished these roles in February 2026 following her appointment as Chief Executive Officer of Serial Achieva Limited. Ms. Goh continues to oversee and manage the business of Serial Multivision Pte. Ltd., a wholly-owned subsidiary of Serial System Ltd.

Ms. Goh holds a Bachelor of Business degree from the Nanyang Technological University.

As at 8 April 2026, Ms. Goh holds 273,300 shares (0.03%) in Serial System Ltd.

Mr. Goi Kok Ming Kenneth joined the Board of Directors on 8 May 2019.

Apart from Serial System Ltd, Mr. Goi is also the Executive Director and Chief Operating Officer of SGX-listed GSH Corporation Limited, and Non-Executive and Non-Independent Director of SGX-listed PSC Corporation Ltd and Union Steel Holdings Limited.

Mr. Goi is a director of Acelink Logistics Pte Ltd, a supply chain company with distribution networks in Singapore, Malaysia, Thailand, Hong Kong and China, and Tee Yih Jia Group, a global food and beverage company with operations in Singapore, Malaysia, United States, Europe, Japan and China.

Mr. Goi is active in community services and was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2018 for his involvement as a memebr of the Community Development District Council, South East Region, and Patron of Braddell Heights Community Club. He also received the “Entrepreneur of the Year” Award from Enterprise Asia in 2019.

Mr. Goi holds a Bachelor degree in Computer Information System from California State University, Pomona, United States.