Board Of Directors

Derek Goh

Derek Goh

Executive Chairman & Group CEO

Mr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and Group Chief Executive Officer when Serial System Ltd was listed in 1997.

Mr. Goh is currently the Executive Chairman and Group Chief Executive Officer. As Executive Chairman, Mr. Goh leads the Board in charting the future direction of the Group

In 1996, Mr. Goh won the “Entrepreneur of the Year Award”, organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, supported by the Trade Development Board. In 1997, Mr. Goh was elected the National President of JCI Singapore and was conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation’s highest honour for youths. In 1999, Mr. Goh was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat, and the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises on 29 March 2000. In 2004, Mr. Goh was awarded the Public Service Medal (Pingat Bakti Masyarakat) by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010. In 2010, Mr. Goh won the “Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year” organised by Enterprise Asia and APF Group Pte Ltd and in 2011, he won the Ernst & Young Entrepreneur Of The Year® 2011 Singapore Award for the Electronic Components Distribution Category. In 2014, Mr. Goh was elected the President of JCI Senators of South East Asian Nations. In 2015, Mr. Goh was awarded the International-Singapore ASEAN Leading Brand International Entrepreneur of the Year at the ASEAN Outstanding Business Award 2015 and was named the “UN Asia Pacific Most Prominent Entrepreneur” co-organised by the Trade and Industry Association Singapore and the United Nations Association of Singapore. He was also awarded one of the “Top Outstanding Leaders in Asia 2015” in the Asia Corporate Excellence & Sustainability Awards 2015. In 2021, Mr. Goh was awarded the Public Service Star (Bar) Bintang Bakti Masyarakat (Lintang) on the National Day Honours 2021. In 2023, Mr. Goh was elected President of Teochew Poit Ip Huay Kuan.

As at 2 April 2024, Mr. Goh holds 365,997,970 shares (40.45%) in Serial System Ltd. Mr. Goh is a substantial shareholder of Serial System Ltd.

Teo Ser Luck

Teo Ser Luck

Independent Non-Executive Deputy Chairman

Mr. Teo Ser Luck joined the Board of Directors on 15 July 2017. He is currently the Independent Non-Executive Deputy Chairman.

Mr. Teo is currently the Independent Non-Executive Chairman of SGX-listed BRC Asia Limited, Lead Independent Director of SGX-listed China Aviation Oil (Singapore) Corporation Ltd, and Independent Director of SGX-listed Straco Corporation Limited and Yanlord Land Group Limited, and HKSE-listed Super Hi International Holding Limited.

Mr. Teo is an entrepreneur and investor with business ventures in various sectors, mainly technology related in the areas of e-commerce, finance, education, food, hardware, general commodities, sports and fitness, event management and consumer brand and franchise. He is the founding investor of a listed software company.

Mr. Teo was Adviser to the Institute of Singapore Chartered Accountants (“ISCA”) from 2009 to March 2022 and is currently the President of ISCA. He is also Advisor to the Singapore Fintech Association.

Mr. Teo was a Member of the Parliament (“MP”) of Singapore representing the Pasir Ris-Punggol Group Representation Constituency from May 2006 to July 2020. In his 11 years of full-time political office holder till July 2017, he had served as Minister of State for Trade and Industry, Minister of State for Manpower, Mayor of the North East District of Singapore and coordinating Chairman of Mayors Committee. He was also the Senior Parliamentary Secretary in the Ministry of Community Development, Youth and Sports, and Ministry of Transport.

Mr. Teo was recognised as a Young Global Leader by the World Economic Forum for his contribution to the business and community services sectors. He also received the Outstanding Young Alumni Award and subsequently the Outstanding Alumni Award from his alma mater, Nanyang Technological University for continuing to make a difference in public service. While in the private sector, Mr. Teo has also received accolades as a global outstanding manager in business and operational excellence. Mr. Teo holds a Bachelor of Accountancy Degree from the Nanyang Technological University.

Mr. Teo is an avid sportsman, participates in endurance races and loves to read.

Sean Goh

Sean Goh

Executive Director and Deputy Group Chief Executive Officer, Serial System Ltd

Mr. Sean Goh Su Teng joined the Board of Directors on 5 October 2021. He is currently the Deputy Group Chief Executive Officer.

Mr. Goh started as a Sales Engineer with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, in June 2004. He was appointed Vice President of Regional Marketing in October 2009, Senior Vice President of Corporate Planning, Development and Regional Marketing in July 2011, Group Senior Vice President and Chief Operating Officer, Consumer Products Distribution in July 2018 and Group Chief Operating Officer of Serial System Ltd in June 2019. Mr. Goh was appointed Deputy Group Chief Executive Officer of Serial System Ltd in July 2022.

Mr. Goh holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University. He is currently a member of the Home Detention Advisory Committee under the Ministry of Home Affairs. Mr. Goh was previously appointed by the Ministry of Home Affairs as a Board of Visitor for Drugs Rehabilitation Centre in 2010 and served for a period of 10 years before stepping down in 2020.

Victoria Goh Si Hui

Victoria Goh Si Hui

Executive Director and Vice President, Business Development & Marketing

Ms. Victoria Goh Si Hui joined the Board of Directors on 26 January 2022. She is currently the Vice President, Business Development & Marketing.

Ms. Goh started as a Corporate Development Executive with Serial Microelectronics Pte Ltd, a wholly-owned subsidiary of Serial System Ltd, from August 2015 to February 2016. She worked as a Business Development Executive with Future Electronics Inc. (Distribution) Pte. Ltd. under its Management Trainee Program from February 2016 to December 2016. Ms. Goh rejoined Serial System Ltd as Business Development Executive in January 2017, and was appointed Business Development Manager in June 2018 and Director, Business Development & Marketing in April 2019. Ms. Goh was appointed Vice President, Business Development & Marketing in January 2022.

Ms. Goh holds a Bachelor of Business degree from the Nanyang Technological University.

As at 2 April 2024, Ms. Goh holds 273,300 shares (0.03%) in Serial System Ltd.

Tan Lye Heng Paul

Tan Lye Heng Paul

Non-Executive & Independent Director, Serial System Ltd

Mr. Tan Lye Heng Paul joined the Board of Directors on 16 June 2011. He is currently the Lead Independent Director, Chairman of the Audit Committee and a member of the Nominating Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Tan is also Non- Executive and Independent Director of SGX-listed Second Chance Properties Ltd, Pollux Properties Ltd and AJJ Medtech Holdings Ltd.

Mr. Tan holds an MBA from the University of Birmingham in the United Kingdom. He is currently the managing director of CA TRUST PAC and Chairman of Nexia Singapore PAC, a fellow member of the Institute of Singapore Chartered Accountants and the Association of Chartered Certified Accountants, and a member of the Institute of Chartered Accountants England and Wales, Singapore Chartered Tax Professionals Limited and Singapore Institute of Directors.

As at 2 April 2024, Mr. Tan holds 350,000 shares (0.04%) in Serial System Ltd.

Ravindran s/o Ramasamy

Ravindran s/o Ramasamy

Non-Executive & Independent Director, Serial System Ltd

Mr. Ravindran s/o Ramasamy joined the Board of Directors on 14 August 2001. He is currently the Chairman of the Remuneration Committee and a member of the Audit Committee and Nominating Committee.

Mr. Ravindran holds a Bachelor of Law with Honours and a Master of Law from the National University of Singapore. He is currently a partner with Colin Ng & Partners LLP.

Ng Cher Yan

Ng Cher Yan

Non-Executive & Independent Director, Serial System Ltd

Mr. Ng Cher Yan joined the Board of Directors on 19 March 1997 and retired on 23 April 2011. Mr. Ng rejoined the Board of Directors on 28 March 2017. He is currently the Chairman of the Nominating Committee and a member of the Audit Committee and Remuneration Committee.

Apart from Serial System Ltd, Mr. Ng is also Non-Executive and Independent Director of SGX-listed Samko Timber Limited, Vicplas International Ltd and MoneyMax Financial Services Ltd.

Mr. Ng holds a Bachelor of Accountancy degree from the National University of Singapore and is qualified as a Chartered Accountant, Australia. He is currently a practising chartered accountant with Plus LLP, a fellow member of the Institute of Singapore Chartered Accountants and a member of Chartered Accountants Australia and New Zealand.

Mr. Ng is active in community services and was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2007 and the Public Service Star Medal (Bintang Bakti Masyarakat) in 2016.

As at 2 April 2024, Mr. Ng holds 150,000 shares (0.02%) in Serial System Ltd.

Raymond Lye Hoong Yip

Raymond Lye Hoong Yip

Independent Director, Serial System Ltd

Mr. Raymand Lye Hoong Yip joined the Board of Directors on 9 January 2024. 

Apart from Serial System Ltd, Mr. Lye is also Non-Executive and Independent Director of SGX-listed Goodland Group Limited.

Mr. Lye holds a Bachelor of Law with Honours from the National University of Singapore (Rodyk and Davidson scholar) and has been in legal practice since 1990. In January 2014, he founded Union Law LLP and becomes its Managing Partner. Mr. Lye was an Executive Director of CitiLegal LLC from April 2010 to December 2013. Prior to that, he served as a Magistrate and Deputy Registrar of the State Courts before going into private practice. His areas of expertise are civil and criminal litigation, commercial work, business disputes including shareholder/director/ partner/employment law, building and construction law, family law and intellectual property rights.

Mr. Lye is active in community services. He is currently the Deputy President of the Strata Titles Boards, a member of the Medifund and school boards of Ministry of Health/Ministry of Education, a Resource Panel member of the Government Parliamentary Committee on Defence and Foreign Affairs, and the Honorary Chairman of the Sengkang East Citizens’ Consultative Committee. Mr. Lye was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 1998 and the Public Service Star Medal (Bintang Bakti Masyarakat) in 2008 by the President of Singapore in the National Day Awards, the Grand Award for Community Service in 2017 and 2022, the Dedicated Service Award (MND) 2023 as well as the Meritorious Service Medal by the People’s Action Party in 2022.

Goi Kok Ming Kenneth

Goi Kok Ming Kenneth

Non-Executive Director, Serial System Ltd


Mr. Goi Kok Ming Kenneth joined the Board of Directors on 8 May 2019.

Apart from Serial System Ltd, Mr. Goi is also the Executive Director and Chief Operating Officer of SGX- listed GSH Corporation Limited, and Non-Executive and Non-Independent Director of SGX-listed PSC Corporation Ltd and Union Steel Holdings Limited.

Mr. Goi holds a Bachelor degree in Computer Information System from California State University, Pomona, United States. He is currently a director of Acelink Logistics Pte Ltd, a supply chain company with distribution networks in Singapore, Malaysia, Thailand, Hong Kong and China, as well as Tee Yih Jia Group, a global food and beverage group with operations in Singapore, Malaysia, United States, Europe, Japan and China.

Mr. Goi is active in community services and was awarded the Public Service Medal (Pingat Bakti Masyarakat) in 2018 for his involvement as a member of the Community Development District Council, South East Region, and Patron of Braddell Heights Community Club. He also received the “Entrepreneur of the Year” Award from Enterprise Asia in 2019.