Corporate Profile
Serial: The Vital Link Between Suppliers And Customers
Established in 1988, listed since April 1997 and currently traded on the Mainboard of the Singapore Exchange, Serial System owns and operates a synergistic global distribution network built on strong partnerships with suppliers and customers.
Serial System has a customer base of more than 5,000, mostly across Asia, spanning a diverse range of industries such as consumer electronics, telecommunications, household appliances, industrial, electronics manufacturing services, security and surveillance, automotive and medical.
Major suppliers of electronic components distributed by Serial System include ON Semiconductor, Goodix, OSRAM Opto Semiconductors, Renesas, GigaDevice, Allegro MicroSystems, Monolithic Power Systems Inc, Littelfuse SiTimes and TE Connectivity. Serial System has also been progressively expanding its product portfolio to support customers within emerging core technologies, such as 5G, Internet of Things (IoT), artificial intelligence, electric and autonomous vehicles etc.
Serial System also boosts demand for its suppliers’ components and supports its customers’ product development by adding value through design and other initiatives.
Since its launch in 2014, Serial System’s consumer products distribution business has expanded its portfolio to include computers and peripherals and printers and accessories, covering laptops/notebooks, processors, motherboards, SSDs, DRAM, VGA and graphic cards, and printer ink and toner cartridges.
In 2017, Serial System broadened its reach by introducing a new managed print service, supported by distribution networks in Singapore, Indonesia, and Thailand.
Major suppliers of consumer products distributed by Serial System include AMD, MSI, Gigabyte, Intel, Palit, Viewsonic, Apacer, ASRock, Colorful and XFX.
With 20 offices and 13 warehousing facilities in key Asian markets – Singapore, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Taiwan, Thailand and Vietnam, Serial System has one of the largest and most extensive distribution networks in the region.
Serial System has been engaged in the assembly and distribution of medical devices, offering a comprehensive range of standard and customized perfusion tubing packs since 2011. These products are widely distributed across the Asia Pacific region and are the preferred choice of many leading hospitals. Serial System is also a key player in Singapore’s healthcare and hospitality solutions sector, providing integrated systems that enhance both inpatient and outpatient touchpoints, ultimately improving the overall healthcare experience for patients and medical staff.
Serial System will continue to help its partners to be more competitive in the marketplace, today and in the future.