Corporate Social Responsibility
Giving back to society has been deeply imbued in Serial System’s corporate culture and we continue to believe strongly and fulfill our duties as a responsible corporate citizen.
In Year 2014 alone, Serial System contributed a total of S$676,000 (US$523,000) to a wide variety of programmes and organizations in Singapore. Our CSR efforts have a broad reach, with a focus on contributing to the elderly, the poor and needy, medical, education, youth development, art programmes and culture and heritage.
Contributions to the Poor and Needy
For the past 20 years, we have always celebrated each Lunar New Year at Tai Pei Old Folks Home, distributing “goody” bags, red packets and bringing festive cheer to the elderly with traditional lion dance performances.
In Year 2014, we donated a total of S$578,000 (US$446,000) to various charitable foundations / programs to aid the poor and needy such as the five Community Development Councils (“CDCs”), People’s Association Community Centers/ Clubs Building Fund and Singapore Children’s Society.
As part of our three-year bursary programme, we pledged, on 1 November 2013 in conjunction with our 25th Anniversary, to donate S$150,000 together with Zhi Zhen Tan Dao Xue Hui (“Zhi Zhen Tan”), a Taoist charity organization founded by Dr. Derek Goh (with Serial System contributing S$100,000) each to five CDCs. CDC will match the donations, dollar-for-dollar, for the three-year (Year 2014 to Year 2016) bursary programme amounting to S$4.5 million (with Serial System contributing S$1.5 million in total) to encourage active living and lifelong learning after retirement for the pioneer generation and to nurture and groom our youths to become future leaders of our country.
Contributions to the Medical and Education Programs
This year 2014, Serial System contributed S$50,000 (U$39,000) towards various charitable foundations/ funds / schools to support various medical and education programs such as National Kidney Foundation, Ren Ci Hospital, Sian Chay Medical Institution, Breast Cancer Foundation, Nanyang Polytechnic Graduate Scholarship & Bursary Fund and Inmates’ Families Support Fund. The S$10,000 cash donation to Nanyang Polytechnic Graduate Scholarship & Bursary Fund will be matched 1.5 times by the Ministry of Education.
Serial System has also contributed in excess of S$93,000 to various organisations and programmes, both locally and internationally during Year 2013.