Giving back to society is a trait deeply imbued in Serial System’s culture as we believe in responsible corporate citizenship. Our Corporate Social Responsibility (CSR) efforts have a broad reach, targeting the elderly, the poor and needy, as well as areas like medical, education, youth development, arts, culture and heritage.

Our CSR beneficiaries in Year 2017 included but were not limited to citizens’ councils, the PAP Community Foundation, the Singapore Red Cross Society and Sian Chay Medical Institution. Altogether we contributed S$452,000 (approx. US$325,000) to various causes and organisations in Singapore.

The Poor and Needy

For more than decades now, we have been celebrating Lunar New Year every year with Senior citizens of Tai Pei Old Folks Home, Bringing them “goody” bag, red packets and Festive cheer.

During the year in review, Serial System donated a total of S$155,000 (US$110,000) to various charitable foundations/ programs such as the five Community Development Councils (“CDCs”), People’s Association Community Centers and the Singapore Red Cross Society.

Medical, Education and Youth Development

In Year 2017, Serial System pledged to donate S$100,000 (US$73,000) annually (Year 2017 being the first year) to Sian Chay Medical Institution over a period of ten years, amounting to S$1,000,000 (US$724,000) to support low income family seeking low cost Traditional Chinese Medicine (“TCM”) consultation and treatments across all races or religion. A further S$110,000 (US$81,000) donation was made to Sian Chay Medical Institution towards the renovation costs of its Yio Chu Kang branch.

We also donated S$25,000 (US$17,000) to the World Learner Student Exchange Programme 2017, an educational collaboration between nEbO – the junior membership arm of NTUC – and Best World International to host students from rural areas of Sichuan, China for a short cultural immersion programme in Singapore.

We gave S$10,000 (US$7,000) to the National Youth Achievement Award Association Community Leadership Programme 2017, which aims to develop young people aged 14 to 25 as local leaders in their communities. We also contributed an additional S$10,000 (US$7,000) to the NTUC Education and Training Fund, which helps Singaporeans upgrade their skills to meet the demands of modern working life.

Other Contributions

In addition to aids given for the poor and needy and medical, education and youth development causes, Serial System donated more than S$42,000 (US$30,000) in Year 2017 to other charitable funds, community programmes and organisations in Singapore.