Corporate Social Responsibility
Being a responsible corporate citizen and contributing back to society has always been a cornerstone of Serial System’s culture. Our Corporate Social Responsibility (“CSR”) efforts started more than two decades ago, and we have continued these efforts every year since, reaching out to the elderly, the poor and needy, as well as areas such as healthcare, education, youth development, arts, culture and heritage.
During the year under review, Serial System donated a total of S$122,000 to various causes and organisations in Singapore.
Caring for The Elderly, Poor and Needy and Healthcare
As with the previous year, we have temporarily halted our annual Lunar New Year celebration visit to Tai Pei Old Folks Home in view of the COVID-19 situation and in line with the health guidelines issued by the Singapore government.
In 2020, we donated a total of S$22,000 to various charitable foundations and programmes under the North West Community Development Council and Cheng Hong Welfare Service Society.
In addition, Serial System has donated S$100,000 to Sian Chay Medical Institution, a charity organisation that provides free Traditional Chinese Medicine consultation and subsidized medication for the community. This is a pledge to Sian Chay Medical Institution in 2017 to donate S$100,000 annually for a total period of 10 years amounting to S$1,000,000 to provide medical services to low-income families from all races and religion.