Management Team

Derek Goh

Derek Goh

Group Chief Executive Officer

As Group Chief Executive Officer, Derek leads the management team in executing strategies to achieve the goals set by the Board of Directors.

Sean Goh

Sean Goh

Deputy Group Chief Executive Officer

As Deputy Group Chief Executive Officer, Sean is responsible for the overall management of the Group including optimizing the information technology, operational and asset management capabilities. He works with the Management and Board members of Serial System Ltd to develop and execute corporate strategies.

Victoria Goh

Victoria Goh

Vice President, Business Development & Marketing

As Vice President, Business Development & Marketing, Victoria manages the business and operations of the consumer products distribution business as well as supply chain and inventory management of the Group. She works with the Management and Board members of Serial System Ltd on corporate development and strategic planning of the Group.
Alex Wui

Alex Wui

Group Chief Financial Officer & Group Company Secretary

Alex Wui joined Serial System Ltd in August 2000 and was appointed Group Financial Controller in August 2006. He was re-designated as Group Chief Financial Officer in April 2011.

As Group Chief Financial Officer, Alex is responsible for the Group’s accounting, finance, treasury and tax functions. As Group Company Secretary, he ensures the Group complies with all established procedures and relevant statutes and regulations.

Alex is a Chartered Accountant with corporate advisory and public accounting
experiences gained with an international accounting firm.

Alex holds a Bachelor of Accountancy degree with Honours from the Nanyang Technological University and a MBA from the Warwick Business School in the United Kingdom.

Vinson Sim

Vinson Sim

Senior IT Director

Vinson Sim joined Serial System Ltd in November 2018 as Senior IT Director.

As Senior IT Director, Vinson leads and manages the information technology strategy, deployment, and project implementations.

Prior to joining Serial System Ltd, Vinson held various senior positions in systems and change delivery in a global bank.

Vinson holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.

Kim Sang Yeol

Kim Sang Yeol

President, Serial Microelectronics Korea Limited, South Korea

SY Kim was appointed President of Serial Microelectronics Korea Limited (“SMKR”) in May 1999.

As Country Head of SMKR, SY oversees the Group’s electronic components distribution business in South Korea.

SY has over 38 years of experience in the semiconductor and technology field and had held senior level positions at Space Semiconductor Trading Limited and Alpha Technology Industries Limited.

SY holds a Bachelor of Electronics Engineering degree from KwangWoon University in South Korea.

Dato’ Paduka Lawrence Ho, DSMP

Dato’ Paduka Lawrence Ho, DSMP

President, Serial Microelectronics (HK) Limited Hong Kong & China

Lawrence Ho was appointed President of Serial Microelectronics (HK) Limited (“SMHK”) in July 2001.

As Country Head of SMHK, Lawrence oversees the Group’s electronic components distribution business in Hong Kong and China.

Prior to joining SMHK, Lawrence owned Innowave Technology Ltd, a company engaged in trading and distribution of electronic components in Hong Kong.

Lawrence holds a Bachelor of Electronics Engineering degree from Hong Kong Polytechnic University in Hong Kong.

Ken Kwan

Ken Kwan

Senior Director, Serial Microelectronics Pte Ltd, Southeast Asia & India

Ken Kwan joined Serial Microelectronics Pte Ltd (“SMPL”) in February 2006 as its Field Application Engineer handling key suppliers. He was appointed Director, Product Marketing in March 2017 and Senior Director, Sales & Marketing and assumed the role of Country Head of SMPL in May 2021.

As Country Head of SMPL, Ken oversees the Group’s electronic components distribution business in Southeast Asia and India.

Ken holds a Bachelor of Electrical and Electronics Engineering degree with Honours from the Nanyang Technological University.

Jesse Jeng

Jesse Jeng

President, Serial Microelectronics Inc.,Taiwan

Jesse Jeng was appointed President of Serial Microelectronics Inc. (“SMTW”) in January 2007.

As Country Head of SMTW, Jesse oversees the Group’s electronic components distribution business in Taiwan.

Jesse has over 37 years of experience in the electronic trading and distribution industry, including 4 years at Chander Electronics Corp and 11 years at Arrow Electronics (Taiwan) Ltd.

Jesse holds a Bachelor of Electrical Engineering degree from John’s University and a Physics degree from Tamkang University in Taiwan.