Group Chief Executive Officer
Dr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and Group Chief Executive Officer when Serial System Ltd was listed in 1997. Derek relinquished his directorship as Executive Chairman of Serial System Ltd on 5 October 2021. Derek remains as the Group Chief Executive Officer.
As Group Chief Executive Officer, Derek leads the management team in executing strategies to achieve the goals set by the Board of Directors.
In 1996, Derek won the “Entrepreneur of the Year Award”, organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, supported by the Trade Development Board. In 1997, Derek was elected the National President of JCI Singapore and was conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation’s highest honour for youths. In 1999, Derek was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat, and the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises on 29 March 2000. In 2004, Derek was awarded the Public Service Medal (Pingat Bakti Masyarakat) by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010. In 2010, Derek won the “Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year” organised by Enterprise Asia and APF Group Pte Ltd and in 2011, he won the Ernst & Young Entrepreneur Of The Year® 2011 Singapore Award for the Electronic Components Distribution Category. Derek was elected the President of JCI Senators of South East Asian Nations. In 2015, Derek was awarded the International-Singapore ASEAN Leading Brand International Entrepreneur of the Year at the ASEAN Outstanding Business Award 2015 and was named the “UN Asia Pacific Most Prominent Entrepreneur” co-organised by the Trade and Industry Association Singapore and the United Nations Association of Singapore. He was also awarded one of the “Top Outstanding Leaders in Asia 2015” in the Asia Corporate Excellence & Sustainability Awards 2015. In 2021, Derek was awarded the Public Service Star (Bar) Bintang Bakti Masyarakat (Lintang) on the National Day Honours 2021.
As at 31 March 2022, Derek holds 365,997,970 shares (40.45%) in Serial System Ltd. Derek is a substantial shareholder of Serial System Ltd.
Executive Director and Deputy Group Chief Executive Officer
Sean Goh joined Serial System Ltd in June 2004. He was appointed Group Chief Operating Officer in June 2019, and joined the Board of Directors as Executive Director in October 2021. Sean was appointed Deputy Group Chief Executive Officer in July 2022.
As Deputy Group Chief Executive Officer, Sean works alongside the Group Chief Executive Officer, Dr. Derek Goh and the Board members to plan and implement Serial System’s strategies.
Sean holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.
Group Chief Financial Officer & Group Company Secretary
Alex Wui joined Serial System Ltd in August 2000 and was appointed Group Financial Controller in August 2006. He was re-designated as Group Chief Financial Officer in April 2011.
As Group Chief Financial Officer, Alex is responsible for the Group’s accounting, finance, treasury and tax functions. As Group Company Secretary, he ensures the Group complies with all established procedures and relevant statutes and regulations.
Alex is a Chartered Accountant with corporate advisory and public accounting experiences gained with an international accounting firm. He holds a Bachelor of Accountancy degree with Honours from the Nanyang Technological University and a MBA from the Warwick Business School in the United Kingdom.
Vice President, Business Development & Marketing
As Vice President, Business Development & Marketing, Victoria manages the business and operations of the consumer products distribution business as well as supply chain and inventory management of the Group. She will also be working with the Management and Board members of Serial System Ltd on corporate development and strategic planning of the Group.
Senior IT Director
Vinson Sim joined Serial System Ltd in November 2018 as Senior IT Director.
As Senior IT Director, Vinson leads and manages the information technology strategy, deployment, and project implementations.
Prior to joining Serial System Ltd, Vinson held various senior positions in systems and change delivery in a global bank.
Vinson holds a Bachelor of Engineering degree with Honours from the Nanyang Technological University.
Kim Sang Yeol
President, Serial Microelectronics Korea Limited, South Korea
SY Kim was appointed President of Serial Microelectronics Korea Limited (“SMKR”) in May 1999.
As Country Head of SMKR, SY oversees the Group’s electronic components distribution business in South Korea.
SY has over 36 years of experience in the semiconductor and technology field and had held senior level positions at Space Semiconductor Trading Limited and Alpha Technology Industries Limited.
SY holds a Bachelor of Electronics Engineering degree from KwangWoon University in South Korea.
Dato’ Paduka Lawrence Ho, DSMP
President, Serial Microelectronics (HK) Limited Hong Kong & China
Lawrence Ho was appointed President of Serial Microelectronics (HK) Limited (“SMHK”) in July 2001.
As Country Head of SMHK, Lawrence oversees the Group’s electronic components distribution business in Hong Kong and China.
Prior to joining SMHK, Lawrence owned Innowave Technology Ltd, a company engaged in trading and distribution of electronic components in Hong Kong.
Lawrence holds a Bachelor of Electronics Engineering degree from Hong Kong Polytechnic University in Hong Kong.
Senior Director, Serial Microelectronics Pte Ltd, Southeast Asia & India
Ken Kwan joined Serial Microelectronics Pte Ltd (“SMPL”) in February 2006 as its Field Application Engineer handling key suppliers. He was appointed Director, Product Marketing in March 2017 and Senior Director, Sales & Marketing in May 2021.
As Country Head of SMPL, Ken oversees the Group’s electronic components distribution business in Southeast Asia and India.
Ken holds a Bachelor of Electrical and Electronics Engineering degree with Honours from the Nanyang Technological University.
President, Serial Microelectronics Inc.,Taiwan
Jesse Jeng was appointed President of Serial Microelectronics Inc. (“SMTW”) in January 2007.
As Country Head of SMTW, Jesse oversees the Group’s electronic components distribution business in Taiwan.
Jesse has over 35 years of experience in the electronic trading and distribution industry, including 4 years at Chander Electronics Corp and 11 years at Arrow Electronics (Taiwan) Ltd.
Jesse holds a Bachelor of Electrical Engineering degree from John’s University and a Physics degree from Tamkang University in Taiwan.